Primaly
Privacy Policy
Zero-Friction Labs ("we", "us") establishes this Privacy Policy regarding the handling of user information in the iOS application "Primaly" (the "App").
1. Core principle: your data stays on your device
The App operates no servers of its own. Your data — tasks, habits, journal entries, mood records, profile, avatar, and more — is stored only on your device by default, and is not transmitted to or stored on any server, including ours.
2. Information handled on your device
To provide its features, the App handles the following information on your device (all processed locally; none of it is transmitted externally):
- Profile information (nickname, bio, avatar)
- Tasks, habits, and projects, including their completion status
- Journal entries and records of emotions and mood
- Health data (HealthKit): sleep duration, sleep stages, and step count (collected only with your permission)
- Location: your current location for weather display ("While Using" only; if not permitted, weather for a default region is shown)
- Camera images: used for object recognition when dismissing alarms
- NFC tag information
3. Data sent externally when using the AI assistant "Prima"
Only when you use the AI assistant feature "Prima", data necessary for generating responses is sent to the servers of Anthropic, PBC (Claude API), our AI processing provider. The information that may be sent includes:
- Conversation messages and history (older history is summarized and used as context for ongoing conversations)
- Journal text and emotion data when emotion analysis is performed
- Task, habit, and project information when related features are used
- Camera images when object recognition is performed to dismiss an alarm
Data sent is never used to train AI models. Anthropic does not use input data received via its API for model training. For details and disclaimers about AI features, see "About AI".
4. Purpose of use
Information obtained or processed is used solely to provide the App's features (alarms, task/habit management, journaling, the AI assistant, weather display, health-data-based displays, and so on).
5. Disclosure to third parties
We do not provide or sell user information to third parties, except as required by law. The transmission to our AI processing provider (Anthropic) described in Section 3 is a processing delegation limited to what is necessary to provide the App's features.
6. What we do not collect or use
The App uses no analytics tools, no crash-reporting tools, and no advertising SDKs. We do not collect data for the purpose of tracking users.
7. Data retention and deletion
On-device data is erased when the App is deleted. Permissions for OS-managed data such as HealthKit can be changed or revoked at any time in iOS Settings.
8. Children's privacy
The App does not knowingly collect personal information from users under the age of 13.
9. Changes to this policy
This policy may be revised in response to legal changes or new features. Material changes will be announced in the App or on this website.
10. Contact
For inquiries about this policy, please contact kousei@zero-friction.co.
Operator: Zero-Friction Labs / Responsible person: Kousei Nakashima