Primaly
01Anytime
Let go
Hand the noise in your head to Prima, anytime. Prima breaks your to-dos into small pieces and even sets the priorities — so you no longer have to wonder where to start. Just let go.
How your day becomes a star
02Morning
Scan
In the morning, just hold your phone to the tag for one second. An "unknown piece" that sparks your curiosity arrives, and the heavy gravity of "I have to get up" quietly lifts away.
03Daytime
Touch
Just a two-minute step. Try it whenever you feel like it — one little mystery unravels, and a still-colorless star, a "protostar," is born in your universe.
04Night
Light up
At night, spend one minute speaking about your day, and the protostar gently takes on its color. No need to sum it up neatly — even a single murmur is enough on tired days. Even the days that didn't go well color your universe as a beautiful nebula.
Features
- Journal
Journaling and mood tracking become constellations of reflection
Write how you feel, and your emotional patterns are gently visualized.
- Tasks & Habits
Every task and habit you complete nurtures your protostar
Each small completion becomes a point of light that grows your star.
- Alarm
An alarm you can't snooze your way out of
It stops only by NFC or a photo — so getting up is your first win.
- Prima
Prima, an AI companion that simply listens
Never interrupts, never judges. Pick up right where you left off.
Conversations are never used to train AI models. About AI
Your data stays with you
Your entries are encrypted and stored only on your own device and iCloud.
You are the only one holding the encryption key, so neither Apple nor we can read them.
There are no ads, and we will never sell your data to anyone outside.
- Encrypted on-device
- Only you can read it
- No ads or tracking
Frequently asked questions
Is it free?
The core features are free. Premium (a paid plan) expands things like how much you can chat with Prima and how far back you can observe. Prices and conditions are shown on the in-app purchase screen. About Premium
Is my data safe?
Entries are encrypted on your device before they sync to your iCloud. The key lives only in your iCloud Keychain — not even Apple, or we, can read them. We run no content server of our own, and there are no ad SDKs or tracking. Privacy Policy
Do I have to use the AI assistant?
No. The AI is optional — journaling, tasks, and alarms all work without it. Data is sent only when you use it, and is never used to train AI models. About AI
Which devices are supported?
It's an app for iPhone (iOS). The latest OS is recommended.
When does it launch?
It's in the works. You can get notified at launch.